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Rethinking Food and Agriculture 2020-2030: The Second Domestication of Plants and Animals, the Disruption of the Cow, and the Collapse of Industrial Livestock Farming

Catherine Tubb; Tony Seba · RethinkX · September 1, 2019

Used in ICSUSA columns

Part of the Institute’s founding collection; not yet cited in a column on this site.

What it is

By 2030, the number of cows in the U.S. will have fallen by 50% and the cattle farming industry will be all but bankrupt. All other livestock industries will suffer a similar fate, while the knock-on effects for crop farmers and businesses throughout the value chain will be severe. Rethinking Food and Agriculture shows how the modern food disruption, made possible by rapid advances in precision biology and an entirely new model of production we call Food-as-Software, will have profound implications not just for the industrial agriculture industry, but for the wider economy, society, and the environment.

OpenAlex (the published abstract)

Rights

Linked only: no licence to copy found (28 Sep 2026)

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